The vast, beautiful ocean gives Ulysse Nardin the flow of creative inspiration, and its brand culture has been rooted in the mysterious ocean world. Adhering to oceanic heritage and the spread of freedom, Ulysse Nardin appeals to the whole world for marine environment protection with the ocean-themed timepieces. The on-line, below-the-line advertising published in June, 2018 pays tribute to the 172-year close touch with ocean. The posts reflect the ocean theme, telling a story about a shark which travels New York and Shanghai. The creative advertising also pays homage to explorers, navigators and those who revolt against the current.
Ulysse Nardin Freak Vision 2505-250 Platinum Watch displayed at SIHH 2018 surprised me again, whose advertising freak me out. The Freak Collection was founded in 2001, representing the unique, extraordinary, wonderful, bold free soul. Each Freak watch shows its features: breaking the edge, challenging the tradition. The Freak collection is famous for getting rid of case, crown and indexes, and time display through the gear train. The unusual design has won a number of awards. 2018’s new Freak Vision watch Ref.2505-250 sets off infinite mechanical charm. It tells all what high watchmaking is.
The bold, unusual watch was designed for those who like fine instruments and exploring the unknown. It doesn’t just tell the time, and it proves subverting tradition and infinite innovation. It’s difficult for us to get time at first glance, because what we can see is just the complicated structure, but it’s the feature. To match with the fantastic design, the case is made of platinum, and the titanium bezel with three raised triangle markers is covered with blue rubber. Blue rubber, blue dial and blue bracelet all echo to the ocean theme. The switch plate at 6 O’clock takes place of the usual crown at 3 O’clock. Lift the switch plate up, then turn the titanium bezel. It’s easy and creative to adjust the time. White hour markers and tooth-shaped minute scales are easy to be recognized. The H/M hands are on the multilayer dial. The central disc with “Ulysse Nardin” in white and a white triangle is rotating, and the white triangle indicates the hour. The upper gear plate is finished according to a 3D boat hull. The end with a small white triangle indicates the minute. The domed sapphire crystal is a better design for the multilayer dial.
The titanium case back is fixed with six screws. We can appreciate the new winding system-“Grinder” Automatic winding system with pawls and flexible guidance throughout domed sapphire back. The system can catch the light swing the arm produces. Ulysse Nardin Freak Vision 2505-250 is equipped with in-house calibre UN-250 which is fitted with Ulysse Nardin Anchor Constant Escapement in silicon. The escapement can retain constant power. Freak Vision 2505-250 reflects bold, creative spirit.